Free Cost calculator: Enter your impressions and CPM, and we’ll instantly calculate the Cost.

Enter the number of impressions and CPM to calculate the total campaign cost.

Impressions:

Total Campaign Cost Calculator

You can also use the CPM Calculator or the Impression Calculator check out more Calculators.

How to Calculate Advertising Cost

You can calculate your ad campaign cost using impressions and CPM (Cost per Thousand) with this formula:
Cost = (Impressions * CPM) / 1000

Variables Breakdown:

  • Cost: The total budget you’ll spend on your ad campaign.
  • Impressions: The number of times your ad is displayed.
  • CPM: The cost to reach 1,000 viewers (usually in dollars).

Example:

If you want your ad to be shown 50,000 times, and the platform’s CPM is $5.00:

Cost = (50,000 Impressions * $5.00 CPM) / 1000 = $250.00

So, your total campaign cost would be $250.00.

Understanding CPM and Impressions:

  • CPM (Cost per Thousand): This metric shows how much it costs to reach 1,000 people. A lower CPM means a more cost-efficient platform.
  • Impressions: This is the total number of times your ad is shown, regardless of user interaction, measuring your ad’s overall reach.