Free Viewability Calculator – Instantly calculate the percentage of viewable impressions by entering your measured and viewable impressions.

Simply enter the number of measured impressions and viewable impressions to get the viewability percentage:

Measurable Impressions:

Viewability Calculator

You can also use the CPM Calculator, the Impression Calculator, or the Cost Calculator Also ROAS Calculator

Viewability: A Key Metric for Ad Effectiveness

What is Viewability? Viewability measures the percentage of ad impressions that are actually seen by users. It’s calculated by dividing viewable impressions by measurable impressions, giving insight into how often an ad is visible enough for potential user engagement.

Formula to Calculate Viewability: Viewability Percentage = (Viewable Impressions / Measurable Impressions) x 100

Why is Viewability Important?

  1. Ad Spend Optimization: By identifying which ads are being seen, marketers can optimize their campaigns and ensure ad budgets are spent effectively.
  2. Improved Targeting: High viewability rates indicate that ads are reaching the right audience, allowing for more refined and effective targeting strategies.
  3. Increased ROI: Ads that are seen have a greater chance of engagement, leading to higher conversions and a stronger return on investment (ROI).
  4. Industry Standards Compliance: Viewability is a critical metric for industry compliance, with advertisers and publishers increasingly held accountable for delivering viewable impressions.
  5. Enhanced User Experience: Focusing on viewability reduces ad clutter and ensures that ads are relevant and noticeable, improving the overall user experience.