Free Impressions Calculator: Enter your total cost and CPM, and get instant results on the number of ad impressions.
To calculate impressions, simply input your campaign cost and CPM (Cost per 1,000 impressions). Here’s the formula:
Impressions Calculator
You can also use the Cost Calculator or the CPM Calculator.
How to Calculate Impressions
To calculate impressions based on CPM (Cost per Thousand) and total cost, use this formula:
Impressions = (Cost * 1000) / CPM
Breakdown of the Variables:
- Impressions: The total number of times your ad is shown.
- Cost: The total amount you’re investing in the ad campaign.
- CPM: Cost per 1,000 impressions, which shows how much it costs to reach 1,000 viewers.
Explanation:
- Multiply Cost by 1,000: This scales your cost to represent the number of impressions you can buy in groups of 1,000.
- Divide by CPM: This calculates how many impressions you can achieve with your budget, based on the cost to reach 1,000 viewers.