Free percentage increase or decrease calculator.

Percentage Increase Calculator

You can also use the CPM Calculator, the Impression Calculator, or the Cost Calculator Also ROAS Calculator

How to Calculate Percentage Increase or Decrease

The formula to calculate percentage increase or decrease is as follows:

Percentage Increase = ((New Value – Original Value) / Original Value) x 100

Let’s break it down:

  • New Value: This is the value after a change has occurred.
  • Original Value: This represents the starting value before any change.

By inserting these values into the formula, you can determine the percentage change, giving you insight into how much growth or decline has occurred relative to the original value.

Why Percentage Increase Is Important

Consider an example where your website had 1,000 visitors in one month, and the following month, it increased to 1,200 visitors. Although the increase of 200 visitors seems positive, the percentage change provides a more meaningful perspective:

Percentage Increase = ((1200 – 1000) / 1000) x 100 = 20%

This shows a 20% increase in traffic, which paints a clearer picture of growth. Here’s why understanding percentage increase is essential:

1. Monitoring Business Growth

  • Sales Tracking: Keep an eye on sales growth over time by calculating percentage increases to understand your business’s progress.
  • Social Media: Measure the percentage increase in your followers to evaluate engagement and reach.
  • Customer Retention: Analyze the percentage increase in customer retention to track how well you’re maintaining client relationships.

2. Assessing Campaign Performance

  • Evaluate how well your marketing campaigns performed by calculating the percentage increase in website traffic or leads generated.

3. Data-Driven Decision Making

  • Percentage increases enable you to compare results across different campaigns, products, or timeframes, helping you identify what’s working and informing your future strategies.

4. Clear Communication

  • Expressing growth as a percentage makes data easier to understand for non-technical audiences, simplifying presentations to stakeholders and team members.