Free ROAS Calculator – Simply enter your sales revenue and ad spend, and we’ll instantly calculate your ROAS.
Enter the revenue from your ad campaign and the total spend to get your ROAS:
Sales Revenue Generated:
ROAS Calculator
You can also use the CPM Calculator, the Impression Calculator, or the Cost Calculator.
How to Calculate ROAS
The formula for Return on Ad Spend (ROAS) is simple:
ROAS = Revenue from Advertising / Cost of Advertising
Example:
If you spend $100 on a campaign and it generates $200 in revenue, your ROAS is 2. You earned $2 for every $1 spent, showing a successful campaign.
Why is ROAS Important?
1. Campaign Optimization:
Tracking ROAS helps you identify which campaigns provide the best return. You can allocate more budget to high-performing campaigns and adjust or cut underperforming ones.
2. Budget Allocation:
ROAS helps determine the ideal budget for your ads. By analyzing ROAS at different spending levels, you can see where returns diminish and allocate funds for maximum results.
3. Benchmarking:
Comparing your ROAS to industry standards or past performance helps you gauge success. It lets you measure progress over time and evaluate the impact of strategy changes.